Situation
The client was a division of a Fortune 500 company. The core products sold by the division were under increasing pressure from global competitors and private label offerings. In an effort to drive new growth the division invested in new product development. One outcome of this investment was the development of technology which could be used in a completely new category of products for the division. The new products would allow the division to move away from their core product and enter into a new and unfamiliar market. Since the division saw the potential for market acceptance of their technology and products they decided to move forward with development.
The client was a division of a Fortune 500 company. The core products sold by the division were under increasing pressure from global competitors and private label offerings. In an effort to drive new growth the division invested in new product development. One outcome of this investment was the development of technology which could be used in a completely new category of products for the division. The new products would allow the division to move away from their core product and enter into a new and unfamiliar market. Since the division saw the potential for market acceptance of their technology and products they decided to move forward with development.
Case Studies
Challenges
1) Clear understanding of the new competitive landscape.
2) Determine the correct positioning of the technology and products in the marketplace.
3) Development of supporting marketing plans.
1) Clear understanding of the new competitive landscape.
2) Determine the correct positioning of the technology and products in the marketplace.
3) Development of supporting marketing plans.
Actions
REG-NIS Consulting accepted the assignment to review the market, determine the positioning of the product and recommend a go-to-market plan.
REG-NIS Consulting accepted the assignment to review the market, determine the positioning of the product and recommend a go-to-market plan.
- We researched and analyzed the dynamics currently occurring in the market. (Click slide to the right to see an example)
- We reviewed different positioning's for the new product and recommended a what we believed would be the most profitable positioning. (Click slide to the right to see an example)
Case studies are an effective way to show the varied challenges that companies confront every day. Since REG-NIS Consulting treats every client on a proprietary basis, it is not possible for us to express a client’s name. However, we can express a general overview of the client engagement in order to show examples of our capabilities. The following case reflects REG-NIS Consulting’s strategic approach to a challenging business situation.
Industry
Construction Related Products
Construction Related Products
- We conducted a market analysis which included the size of the market, key competitors, alternative products, and the overall competitive landscape. (Click on the slide to the right to see an example)
The Result
The client was able to use our marketing landscape and analysis to focus their marketing efforts. We were able to help them improve the positioning of the product verses the competition and help layout how their market position will change as additional new producs are launched.
The client was able to use our marketing landscape and analysis to focus their marketing efforts. We were able to help them improve the positioning of the product verses the competition and help layout how their market position will change as additional new producs are launched.
