Strategy Development
The cornerstone of success is the development of a comprehensive strategy for your business.  When working with clients on strategy issues some of the general questions we address are:
 
  • Strategic Direction – Where is your business trying to get to in 3 years? 5 years?
  • Strategic Scope - Which markets should your business compete in, and what activities are required to be successful in these markets?
  • Strategic Advantage – Can your business perform better than the competition in  markets you are focusing on?
  • Strategic Resources – What are the resources required to compete (e.g., financial, manufacturing, technical knowledge, skill sets)?
  • Strategic Environment – What are the external factors that may affect your businesses’ ability to compete?
  • Strategic Expectations – What are the expectations of those who have power in and around the business?
Consulting Services
Marketing Strategy
The completion of the overall business strategy leads to the development of supporting marketing strategies.  With our clients some of the marketing issues we address are:
 
  • Marketing Orientation – How does marketing fit within your business?
  • Marketing Audit - Review of current positioning and activities and potential actions and opportunities?
  • Market Research – Gathering and analyzing information about your markets.
 
New Products
New product development is one of the riskiest activities your business will undertake.  While no product is ever a guaranteed winner, you can work to increase your odds of success by ensuring that a new product development process is in place and rigorously followed by the management team.  Some areas we have worked on include:
 
  • Understanding the Market – Complete a detailed market study before starting the development process. Update the study as new information becomes available.
  • Business Analysis - Develop a process to thoroughly review the financial and operational impact of the proposed new product.  Continually update this analysis during the development cycle.
Mergers & Acquisitions
Acquisition strategies are derived from your strategic plan.  Your strategic plan must be in place before your business can develop an effective M&A strategy.  Understanding what your business needs and what type of acquisition you need to make will improve the chance that the acquisition will be  successful. Some areas we have worked on include:
 
  • M&A Drivers – Key information from your strategic plan leads to the development of the criteria used for acquisition target selection.
  • M&A Funnel - Lists the target companies includes strategic fit, estimated valuation, and impact to the company if target is acquired or not acquired.